Canada’s Leading Student Strategy Journal
About the Ivey Business Review
Founded in 2009, Ivey Business Review is Canada’s premier student-run strategy journal, providing a forum for tomorrow’s business leaders to share their thoughts on today’s business issues, strategies, and opportunities. We are proudly written, designed, and managed exclusively by Ivey HBA and MBA students, and our articles are consistently featured in international news outlets including Reuters, The Globe & Mail, Financial Post, Fast Company, and The New York Times.
Editor’s Picks
Supercell should curb cross-title cannibalization by redesigning its Supercell ID Rewards into a true cross-progression system, using high-value missions and prestige rewards to keep players engaged across franchises while stabilizing long-term monetization.
The Fall 2025 Edition
Beli should unlock sustainable growth by monetizing its high-quality foodie data through a restaurant analytics Insights Suite while launching a premium Insider membership that turns its loyal community into recurring revenue without compromising its ad-free ethos.
Supercell should curb cross-title cannibalization by redesigning its Supercell ID Rewards into a true cross-progression system, using high-value missions and prestige rewards to keep players engaged across franchises while stabilizing long-term monetization.
Topgolf should restore utilization and margins by reinventing its venues into a multi-sport entertainment platform, layering baseball, arcade, and skill-based experiences onto its existing footprint to drive repeat visits beyond novelty-driven golf.
The International Skating Union should revive figure skating’s relevance by partnering with Netflix on a behind-the-scenes docuseries that builds athlete-driven narratives, converts Olympic spikes into year-round fandom, and attracts younger global audiences beyond the Games cycle.
Canada should make its clean-economy incentives instantly bankable by converting ITCs into sovereign-backed receivables, enabling credit transferability, and standardizing CCfDs/PTCs, lowering WACC and pulling global project capital north as the U.S. advantage fades.
Canada’s colleges should rebuild their financial model by scaling applied R&D partnerships with SMEs, leveraging existing labs and federal grants to replace lost tuition revenue while boosting productivity in Canada’s most underserved segment of the economy.
Canada should pivot its housing strategy by scaling 3D-printed construction and repurposing federal design catalogues toward flexible layouts, unlocking crisis-level build speed, lower costs, and mass customization without sacrificing long-term asset value.
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
Interviews with Industry Leaders
IBR sits down with Joyce Mackenzie Liu (HBA ‘09), the founder and CEO of Pegafund. For 3.5 years she has been investing in and supporting startups by turning their cultures from families to high-performing sports teams.
IBR sits down with Nadine de Gannes, the HBA Program Faculty Director and Assistant Professor for Managerial Accounting and Control & Sustainability of Ivey Business School
IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada
Andrew is Uber's Vice President of Operations in Latin America and Asia Pacific
Featuring an interview with the CFO of the Toronto International Film Festival, a game-changing technology application for Apple and a partnership to make Mattel competitive again
IBR sits down with Douglas Allison, the CFO of the Toronto International Film Festival
Hubert Lacroix is the current CEO of the Canadian Broadcasting Corporation and has been with the company since 2008 (re-appointed to serve a second term in 2012).
IBR sits down with Hubert Lacroix, the CEO of the Canadian Broadcasting Corporation
IBR talks with Ivey's foremost expert on leadership about organizational change, culture, and the benefits of diversity
IBR sits down with Gerard Seijts, a Professor of Organizational Behaviour at the Ian O. Ihnatowycz Institute for Leadership
The Ivey Business Review discusses strategy with Accenture Canada's Managing Director
IBR sits down with Michael Denham, the Managing Director of Accenture Canada
Introducing The Leader’s Corner
We are excited to announce the official launch of the IBR’s new podcast, The Leader’s Corner. Here, we sit down to have exclusive conversations with impactful leaders from a diverse set of industries, backgrounds, and strategic beliefs.
Featured Publication: SGFER
With its acquisition of Activision Blizzard, Microsoft isn't just buying a gaming company; it's seizing the future of entertainment. This strategic move positions Microsoft at the forefront of the burgeoning Metaverse, promising an exciting fusion of gaming, community, and cutting-edge technology that aims to redefine interactive entertainment worldwide.
Embarking on a bold new frontier, SpaceX's Starship is set to not just conquer space but to redefine global transportation. With its groundbreaking capabilities, it promises a future where shipping is faster, more efficient, and unimaginably scalable - ushering in a new era of economic and logistical transformation.
Sponsors
Ivey Business Review is proud to be sponsored by Queen Street Analytics, Canada’s leading source for hard-to-monitor regulatory, legislative, and political news. Covering 24 industries—from Agriculture to Defence to Utilities & Power—Queen Street Analytics delivers weekly intelligence that helps professionals track government activity, analyze lobbying trends, and stay ahead of policy shifts. Subscribers get full platform access, email digests, and executive-quality reporting. Join our thousands of readers who rely on Queen Street Analytics for clear, actionable insights.
Beli should unlock sustainable growth by monetizing its high-quality foodie data through a restaurant analytics Insights Suite while launching a premium Insider membership that turns its loyal community into recurring revenue without compromising its ad-free ethos.