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Nike: Just Do It (Again)
Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.
Hasbro: Dungeons & Digitalization
Hasbro should partner with Games Workshop and commission an AAA digital RPG to grow its presence in the booming digital games market and capture older consumers through rich, fantasy-driven IP.
BP: Plugging Into the Future
BP should acquire ChargePoint to rapidly establish a dominant presence in North America's urban EV charging market, leveraging ChargePoint's extensive infrastructure and software platform to accelerate its energy transition goals.
Diageo: A Market Drying Up?
Faced with declining youth alcohol consumption and rising health scrutiny, Diageo should future-proof its business by expanding aggressively into premium non-alcoholic beverages inspired by wellness trends and disruptor brands like Liquid Death.
Epic Games: Dropping into the Indie Space
Epic Games should build a portfolio of starter game frameworks for indie developers across popular genres, boosting indie adoption of Unreal Engine and diversifying revenue streams beyond Fortnite.
Sephora: Breaking Out with Gen Alpha
Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.
Trader Joe’s: A Fresh Take on Inventory Management
Trader Joe’s should launch Joe-to-Go in-store meal kits to improve inventory turnover, spotlight underperforming products, and capture growth in the booming meal kit industry while preserving its signature shopping experience.
Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.
Private Equity: Ownership 2.0
Private equity should embrace broad-based employee ownership as a strategic lever for operational excellence, long-term returns, and reputational resilience.
Bumble: Buzzing Into the Future
To regain user trust and drive growth, Bumble should reposition itself around interest-based matching and in-person meetups through a Hive model, third-party integrations, and premium date-invite features.
Joby: The Future of Mobility is Up in the Air?
Joby Aviation should strategically pivot into cargo logistics through an Uber Freight partnership, leveraging simplified drone regulations to achieve financial stability, accelerate eVTOL adoption, and dominate sustainable urban air mobility.
Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
Jellycat: “Plushing” Into New Markets
To monetize its user base while retaining authenticity, Jellycat should expand into the luxury market through limited-edition collaborations and immersive retail experiences that elevate plush toys into collectible lifestyle products.
WeWork: In Need of a ReWork
WeWork should partner with hotel chains to transform underutilized conference rooms into co-working spaces, leveraging its brand and booking platform to drive sustainable growth while avoiding the financial risks of commercial real estate management.
Aritzia: Stitching a New Story in Menswear
Aritzia should expand into menswear by integrating its premium brand identity, existing store layouts, and high-touch shopping experience to attract male customers without diluting its core appeal.
AMC Theatres: Rebooting a Franchise
To monetize its user base while retaining authenticity, BeReal should adopt a freemium model and offer B2B services.
Rivian: Charging Ahead with Electric Vans
Rivian should pivot away from the saturated consumer EV market and focus on dominating the electric delivery van (EDV) sector, leveraging its Amazon contract and industry-leading EDV software while potentially offloading its consumer EV division to Volkswagen.
Neo Financial: Loyalty Takes Flight
Neo Financial should enhance its customer engagement and retention by forming a strategic co-branding partnership with Porter Airlines, offering a high-value airline rewards credit card tailored to its price-sensitive user base.
DRMERS CLUB: DRM Big or DRM Home
Drmers Club can scale its brand presence by leveraging strategic university collaborations and pop-up stores, blending exclusivity, community engagement, and social impact to differentiate itself from other Instagram-driven fashion brands.
IGM Financial: Ascendance & Accretion in America
IGM Financial should pursue an inorganic growth strategy by selling a minority equity stake to an international investor and using the capital to acquire U.S. wealth management firms, capitalizing on the fragmented market and active M&A landscape to accelerate AUM growth.