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Topgolf: Reinventing the Experience Beyond the Tee
Sports, Entertainment Ivey Business Review 12/31/25 Sports, Entertainment Ivey Business Review 12/31/25

Topgolf: Reinventing the Experience Beyond the Tee

Topgolf should restore utilization and margins by reinventing its venues into a multi-sport entertainment platform, layering baseball, arcade, and skill-based experiences onto its existing footprint to drive repeat visits beyond novelty-driven golf.

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International Skating Union: Figure-ing it Out
Sports, Entertainment Ivey Business Review 12/31/25 Sports, Entertainment Ivey Business Review 12/31/25

International Skating Union: Figure-ing it Out

The International Skating Union should revive figure skating’s relevance by partnering with Netflix on a behind-the-scenes docuseries that builds athlete-driven narratives, converts Olympic spikes into year-round fandom, and attracts younger global audiences beyond the Games cycle.

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Bombardier Recreational Products: Shifting into High Gear in Latin America 
Sports, Entertainment Ivey Business Review 12/31/25 Sports, Entertainment Ivey Business Review 12/31/25

Bombardier Recreational Products: Shifting into High Gear in Latin America 

Bombardier Recreational Products should reignite growth by expanding into Latin America’s tourism and utility markets, localizing production to cut tariffs and diversify revenue beyond stagnant North American demand.

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Epic Games: Dropping into the Indie Space
Video Games, Entertainment Ivey Business Review 4/30/25 Video Games, Entertainment Ivey Business Review 4/30/25

Epic Games: Dropping into the Indie Space

Epic Games should build a portfolio of starter game frameworks for indie developers across popular genres, boosting indie adoption of Unreal Engine and diversifying revenue streams beyond Fortnite.

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