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Hasbro: Dungeons & Digitalization
Gaming, Digitalization Ivey Business Review 4/30/25 Gaming, Digitalization Ivey Business Review 4/30/25

Hasbro: Dungeons & Digitalization

Hasbro should partner with Games Workshop and commission an AAA digital RPG to grow its presence in the booming digital games market and capture older consumers through rich, fantasy-driven IP.

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Epic Games: An Unreal Healthcare Opportunity
Gaming, Healthcare Ivey Business Review 4/6/21 Gaming, Healthcare Ivey Business Review 4/6/21

Epic Games: An Unreal Healthcare Opportunity

To further diversify the Unreal Engine beyond gaming, Epic Games should design a new VR incubation program for healthcare start-ups.

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Epic Games: The Pass to the Metaverse
Gaming Ivey Business Review 12/17/20 Gaming Ivey Business Review 12/17/20

Epic Games: The Pass to the Metaverse

To combat Steam’s dominance and pave the way to the interconnected Metaverse, Epic Games should offer a subscription-based games pass.

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LIVE Nation: The Show Must Go On
Gaming Ivey Business Review 12/17/20 Gaming Ivey Business Review 12/17/20

LIVE Nation: The Show Must Go On

As the COVID-19 pandemic rages on, Live Nation should partner with game publishers to expand marketing initiatives and engage fans.

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GameStop: Competing in a Crowded Arena
Technology, Gaming 4/3/19 Technology, Gaming 4/3/19

GameStop: Competing in a Crowded Arena

Facing e-commerce pressures and changing consumer tastes, GameStop should capitalize upon experiential gaming and eSports

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Nintendo: Time To “Switch” It Up
Media and Entertainment, Gaming Ivey Business Review 4/24/17 Media and Entertainment, Gaming Ivey Business Review 4/24/17

Nintendo: Time To “Switch” It Up

By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market

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Steam’s Engine
Technology, Gaming Ivey Business Review 3/23/13 Technology, Gaming Ivey Business Review 3/23/13

Steam’s Engine

Harnessing the power of Valve's gaming network

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