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Beli: A Recipe for Revenue
Beli should unlock sustainable growth by monetizing its high-quality foodie data through a restaurant analytics Insights Suite while launching a premium Insider membership that turns its loyal community into recurring revenue without compromising its ad-free ethos.
Supercell: The Clash Against Cannibalization
Supercell should curb cross-title cannibalization by redesigning its Supercell ID Rewards into a true cross-progression system, using high-value missions and prestige rewards to keep players engaged across franchises while stabilizing long-term monetization.
Topgolf: Reinventing the Experience Beyond the Tee
Topgolf should restore utilization and margins by reinventing its venues into a multi-sport entertainment platform, layering baseball, arcade, and skill-based experiences onto its existing footprint to drive repeat visits beyond novelty-driven golf.
International Skating Union: Figure-ing it Out
The International Skating Union should revive figure skating’s relevance by partnering with Netflix on a behind-the-scenes docuseries that builds athlete-driven narratives, converts Olympic spikes into year-round fandom, and attracts younger global audiences beyond the Games cycle.
Hesitation is the New Cost of Capital: Monetizing Ambition in Canada’s Clean Economy
Canada should make its clean-economy incentives instantly bankable by converting ITCs into sovereign-backed receivables, enabling credit transferability, and standardizing CCfDs/PTCs, lowering WACC and pulling global project capital north as the U.S. advantage fades.
Canada’s Colleges Need a New Engine: SMEs Can Provide It
Canada’s colleges should rebuild their financial model by scaling applied R&D partnerships with SMEs, leveraging existing labs and federal grants to replace lost tuition revenue while boosting productivity in Canada’s most underserved segment of the economy.
Cracks in Canada’s Housing Foundation: Rebuilding Supply Through 3D Printing
Canada should pivot its housing strategy by scaling 3D-printed construction and repurposing federal design catalogues toward flexible layouts, unlocking crisis-level build speed, lower costs, and mass customization without sacrificing long-term asset value.
Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
Universal Music Group: Remixing the Future of Artist Autonomy
Universal Music Group should launch a direct-to-fan incubator for mid-emergent artists, leveraging its owned audiences, data infrastructure, and service platforms to restore artist autonomy while building a higher-margin growth engine beyond streaming dependence.
Canada’s Office Market: The Mismatch Behind the Empty Towers
Canadian cities should stabilize downtown office markets by doubling down on Class A assets through targeted ESG and amenity investments while aggressively converting or retiring obsolete Class B and C towers to realign supply with modern workplace demand and housing needs
Bombardier Recreational Products: Shifting into High Gear in Latin America
Bombardier Recreational Products should reignite growth by expanding into Latin America’s tourism and utility markets, localizing production to cut tariffs and diversify revenue beyond stagnant North American demand.
Classroom Capital: A Bond for Better Education
Ontario should relieve university funding volatility by introducing education development bonds that tie private capital to measurable outcomes, unlocking near-term financing while aligning government accountability with long-term educational quality.
Nike: Just Do It (Again)
Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.
Hasbro: Dungeons & Digitalization
Hasbro should partner with Games Workshop and commission an AAA digital RPG to grow its presence in the booming digital games market and capture older consumers through rich, fantasy-driven IP.
BP: Plugging Into the Future
BP should acquire ChargePoint to rapidly establish a dominant presence in North America's urban EV charging market, leveraging ChargePoint's extensive infrastructure and software platform to accelerate its energy transition goals.
Diageo: A Market Drying Up?
Faced with declining youth alcohol consumption and rising health scrutiny, Diageo should future-proof its business by expanding aggressively into premium non-alcoholic beverages inspired by wellness trends and disruptor brands like Liquid Death.
Epic Games: Dropping into the Indie Space
Epic Games should build a portfolio of starter game frameworks for indie developers across popular genres, boosting indie adoption of Unreal Engine and diversifying revenue streams beyond Fortnite.
Sephora: Breaking Out with Gen Alpha
Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.
Trader Joe’s: A Fresh Take on Inventory Management
Trader Joe’s should launch Joe-to-Go in-store meal kits to improve inventory turnover, spotlight underperforming products, and capture growth in the booming meal kit industry while preserving its signature shopping experience.
Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.