Altria: Up in Smoke
Tobacco Ivey Business Review Tobacco Ivey Business Review

Altria: Up in Smoke

Altria should divest Juul and move to acquire and manage a new e-cigarette company under an education based campaign strategy.

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Interview: Nadine de Gannes
Interview Ivey Business Review Interview Ivey Business Review

Interview: Nadine de Gannes

IBR sits down with Nadine de Gannes, the HBA Program Faculty Director and Assistant Professor for Managerial Accounting and Control & Sustainability of Ivey Business School

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