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Lindt: Cracking the Cocoa Ceiling
Lindt should reduce cocoa-cost dependence by launching textural filled bars and in-store chocolatier workshops, turning premium indulgence into a higher-margin experience without diluting its affordable-luxury heritage.
Mowi: Escaping The Ocean Trap
Mowi should escape ocean-farming risk by licensing its proprietary salmon genetics and feed to land-based operators, turning its biological moat into recurring IP revenue without carrying the CapEx and mortality burden.
I Love You, You Love Me—Will North America Love Mixue Ice Cream & Tea?
Mixue should enter North America through grocery-anchored partnerships with T&T, using store-within-a-store locations to localize demand, preserve affordability, and scale brand awareness without overpaying for standalone expansion.
Beli: A Recipe for Revenue
Beli should unlock sustainable growth by monetizing its high-quality foodie data through a restaurant analytics Insights Suite while launching a premium Insider membership that turns its loyal community into recurring revenue without compromising its ad-free ethos.
Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.