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Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
Aritzia: Stitching a New Story in Menswear
Aritzia should expand into menswear by integrating its premium brand identity, existing store layouts, and high-touch shopping experience to attract male customers without diluting its core appeal.
Textile Recycling: Sustainable Fashion With Canadian Paper and Pulp
Canada’s declining paper and pulp industry can utilize pre-existing resources to solve the fashion industry’s waste problems.
Victoria’s Secret: Unveiling More than a New Reputation
Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.
H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion
Michael Kors: Building a Future in Accessible Luxury
To restart growth within Michael Kors’ struggling brands, Capri should acquire luxury e-retailer Mytheresa.
The Premier League: A Fast Spring to Fashion
In the face of rising jersey prices, the Premier League should partner with Uniqlo to offer affordable non-jersey alternatives to fans around the world
Impinj: Authenticating the World of Fashion
Impinj should expand into the luxury retail space to meet the growing consumer need for product authentication
Gucci: Combat on the Runway
Gaming can help Gucci win the battle for the millennial market