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Real Estate, Services Ivey Business Review Real Estate, Services Ivey Business Review

WeWork: In Need of a ReWork

WeWork should partner with hotel chains to transform underutilized conference rooms into co-working spaces, leveraging its brand and booking platform to drive sustainable growth while avoiding the financial risks of commercial real estate management.

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FinTech, Travel Ivey Business Review FinTech, Travel Ivey Business Review

Neo Financial: Loyalty Takes Flight

Neo Financial should enhance its customer engagement and retention by forming a strategic co-branding partnership with Porter Airlines, offering a high-value airline rewards credit card tailored to its price-sensitive user base.

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Apparel Ivey Business Review Apparel Ivey Business Review

DRMERS CLUB: DRM Big or DRM Home

Drmers Club can scale its brand presence by leveraging strategic university collaborations and pop-up stores, blending exclusivity, community engagement, and social impact to differentiate itself from other Instagram-driven fashion brands.

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Sports Ivey Business Review Sports Ivey Business Review

UEFA: Preserving the Beautiful Game

UEFA should adopt forward-looking financial regulations and a fan-inclusive ownership model to ensure the long-term fiscal sustainability and social value of European soccer.

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