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Fitbit: Taking a Step in the Right Direction
Technology Ivey Business Review 12/30/17 Technology Ivey Business Review 12/30/17

Fitbit: Taking a Step in the Right Direction

With cost-cutting no longer an option to reverse falling profits, Fitbit needs to enter gyms to increase its revenue streams and connect with a more engaged user base

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Gilead: Cultivating the Pipeline
Pharmaceuticals Jason Cheung and Dennis Zhan 4/24/17 Pharmaceuticals Jason Cheung and Dennis Zhan 4/24/17

Gilead: Cultivating the Pipeline

In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility

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Bioprinting a New Hope
Healthcare, Pharmaceuticals Ivey Business Review 3/31/15 Healthcare, Pharmaceuticals Ivey Business Review 3/31/15

Bioprinting a New Hope

Testing new drugs on 3D printed microtissues may be the solution to Roche’s R&D woes

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A State of Conformity
Healthcare, Technology, Biotechnology Ivey Business Review 3/31/15 Healthcare, Technology, Biotechnology Ivey Business Review 3/31/15

A State of Conformity

After a 3D printing related setback, an emerging player may be just what Stryker needs to secure its position in 3D orthopaedics.

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