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Sephora: Breaking Out with Gen Alpha
Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.
Estee Lauder: Contouring the Future
To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.
Revlon: In Need of a Strategic Makeover
After filing for chapter 11 bankruptcy, Revlon companies should divest its underperforming brands and shift product offerings.