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International Skating Union: Figure-ing it Out
The International Skating Union should revive figure skating’s relevance by partnering with Netflix on a behind-the-scenes docuseries that builds athlete-driven narratives, converts Olympic spikes into year-round fandom, and attracts younger global audiences beyond the Games cycle.
Unilever: Create or Be Cremated
Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.
To RTB Or Not To Be?
Bloomberg can counteract stagnant terminal growth by expanding into the Real Time Bidding advertising market