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Cineplex: From Popcorn To Pixels
To maintain its relevance, Cineplex should launch a streaming service alongside its existing loyalty program.
Cineplex: Step Into a New Dimension
To maintain its position in the increasingly streaming-centric movie distribution chain, Cineplex should lease excess showrooms to production companies to build content-focused immersive experiences
Burberry: Bringing Screens to the Sheets
Amidst an identity crisis, Burberry should collaborate with Studio Ghibli to make its brand more relevant to younger consumers and better compete against other luxury fashion houses.
Disney: Bringing the Magic Back to Movie Theatres
To complement its digitally-focused D2C strategy, Disney should acquire Cineplex to further promote emotional brand engagement with its fans and increase the perceived value of movie tickets.
Cineplex: Serving Up Academy Awards
Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.
Interview: Douglas Allison
Featuring an interview with the CFO of the Toronto International Film Festival, a game-changing technology application for Apple and a partnership to make Mattel competitive again
IBR sits down with Douglas Allison, the CFO of the Toronto International Film Festival