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Ralph Lauren: The Illusion of Timelessness
Ralph Lauren should rebuild its entry-level ladder through a verified student Fellowship, turning campus access and curated essentials into lifetime loyalty without reviving the discounting that diluted its prestige.
Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.