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Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
BeReal: Being Real is Going Broke
To monetize its user base while retaining authenticity, BeReal should adopt a freemium model and offer B2B services.
TikTok: Turning the Table on Record Labels
By introducing its own alternative record label, TikTok can significantly improve its platform’s value to artists and capture share in the music industry.
Twitter: E-Commerce Takes Flight
Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry
Should WeChat About Facebook's New Wallet?
Facebook is best positioned to develop the North American eWallet and can start with its Events platform
Interview: Jordan Banks
IBR sits down with Jordan Banks, the Managing Director of Facebook Canada
Instagram: Stocking Against the Odds
Instagram is heavily invested into Direct Response Advertising and needs to explore less cyclical sources of revenue
