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Burberry: Bringing Screens to the Sheets
Retail, Media and Entertainment Ivey Business Review 4/6/21 Retail, Media and Entertainment Ivey Business Review 4/6/21

Burberry: Bringing Screens to the Sheets

Amidst an identity crisis, Burberry should collaborate with Studio Ghibli to make its brand more relevant to younger consumers and better compete against other luxury fashion houses.

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