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Nike: Just Do It (Again)
Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.
Joby: The Future of Mobility is Up in the Air?
Joby Aviation should strategically pivot into cargo logistics through an Uber Freight partnership, leveraging simplified drone regulations to achieve financial stability, accelerate eVTOL adoption, and dominate sustainable urban air mobility.
BeReal: Being Real is Going Broke
To monetize its user base while retaining authenticity, BeReal should adopt a freemium model and offer B2B services.
Google: Shaping the Future With History
To achieve a differentiated advantage in GenAI, Google should acquire Reddit for exclusive access to monetize its database.
Peloton: Pedalling Forward
Peloton should phase out its unprofitable hardware and brink-and-mortar presence in favour of a digital-first model.
Amazon: The Ascent To Space
For Project Kuiper to be a success, Amazon must improve unit economics and increase launch cadence.
Intel: Spinning Off and Over IDM
To overcome increasing global competition and capitalize on the global semiconductor shortage, Intel should spin off its manufacturing divisions and new foundries into an independent company to regain its market leadership.
GoPro: Capturing a New Audience
In light of declining sales, GoPro should expand into the B2B market, offering retailers an integrated hardware and analytics solution
Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization
Medium: A Happy Medium Between Passion and Profits
Medium needs to move into the e-learning space as a passion platform to find a path toward sustainable growth
Uber: From Principled Confrontation to Value Creation
Facing regulatory pressure and competition, Uber needs to establish public-private partnerships with municipalities
Cortana: Struggling to be Heard
Facing rising competition, Microsoft should capitalize on its strengths in the enterprise space and position Cortana as a business productivity tool
Etsy: Defining The Future Of Wholesale
In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience
Amazon & Whole Foods: The Everything Store for Everyone
To win the war for retail, Amazon must use Whole Foods to pursue a more aggressive customer acquisition strategy
Shopify: Simplifying the Future of Retail
Shopify has the opportunity to revolutionize its own revenue streams, as well as the retail industry at large
AMD: The Autonomous Drive to Profitability
The changing industry leaves AMD vulnerable; it must reposition itself as a leading provider of chipsets for autonomous vehicles
Lights, Camera, Action: GoPro's First Take on Virtual Reality
In the face of deteriorating demand for its line of camera products, GoPro needs to gain a more defensible market position in virtual reality broadcasting
Shopify: Seducing Service Entrepreneurs
Shopify has an opportunity to improve its customer mix and to develop a new revenue stream by targeting service businesses
SpaceX : The Big Falcon Problem
In order for Elon Musk to achieve his goal of colonizing Mars by 2022, SpaceX must fill its cash gap through commercializing the rocket launch supply chain.
Fitbit: Taking a Step in the Right Direction
With cost-cutting no longer an option to reverse falling profits, Fitbit needs to enter gyms to increase its revenue streams and connect with a more engaged user base