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Keurig: Grounds for Change
Products and Consumer Goods, Sustainability Ivey Business Review 12/31/24 Products and Consumer Goods, Sustainability Ivey Business Review 12/31/24

Keurig: Grounds for Change

Keurig should establish a farmer cooperative to drive sustainable coffee production, improve supply chain transparency, and rebuild consumer trust following greenwashing accusations.

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Gucci: From the Runway to the Fairway
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Gucci: From the Runway to the Fairway

In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.

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Hershey: Healthy Growth
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Hershey: Healthy Growth

To mitigate GLP-1 and commodity risks, Hershey should expand into calorie-lite and nutrient-dense snacks.

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LVMH: Expanding Beyond the Closet
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

LVMH: Expanding Beyond the Closet

To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.

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Estee Lauder: Contouring the Future
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Estee Lauder: Contouring the Future

To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.

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Peloton: Pedalling Forward
Technology, Products and Consumer Goods Ivey Business Review 4/30/24 Technology, Products and Consumer Goods Ivey Business Review 4/30/24

Peloton: Pedalling Forward

Peloton should phase out its unprofitable hardware and brink-and-mortar presence in favour of a digital-first model.

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RBI: A Menu for Success
Products and Consumer Goods Ivey Business Review 12/30/23 Products and Consumer Goods Ivey Business Review 12/30/23

RBI: A Menu for Success

RBI should acquire a health-focused chain to diversify its portfolio and capitalize on emerging consumer trends.

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Indigo: Turning a New Chapter
Products and Consumer Goods Ivey Business Review 12/30/23 Products and Consumer Goods Ivey Business Review 12/30/23

Indigo: Turning a New Chapter

To overcome profitability challenges, Indigo should downsize its stores and start publishing content in-house.

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Andrew Peller: From Vine to Wine
Products and Consumer Goods, Agriculture Ivey Business Review 4/29/23 Products and Consumer Goods, Agriculture Ivey Business Review 4/29/23

Andrew Peller: From Vine to Wine

Andrew Peller should use precision farming to combat climate change and boost crop yields.

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Tata Group: Indian Giant Can Buy its Cake and Eat it Too
Products and Consumer Goods Ivey Business Review 4/29/23 Products and Consumer Goods Ivey Business Review 4/29/23

Tata Group: Indian Giant Can Buy its Cake and Eat it Too

Tata Group is perfectly positioned to acquire future innovation at a cheaper cost, in a timely economic market and a demographic ready for lift-off.

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Unilever: Create or Be Cremated
Products and Consumer Goods, Media and Entertainment Ivey Business Review 4/29/23 Products and Consumer Goods, Media and Entertainment Ivey Business Review 4/29/23

Unilever: Create or Be Cremated

Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.

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Beyond Meat: A Big-Box Expansion
Products and Consumer Goods, Retail Ivey Business Review 4/29/23 Products and Consumer Goods, Retail Ivey Business Review 4/29/23

Beyond Meat: A Big-Box Expansion

To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.

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Revlon: In Need of a Strategic Makeover
Products and Consumer Goods Ivey Business Review 12/31/22 Products and Consumer Goods Ivey Business Review 12/31/22

Revlon: In Need of a Strategic Makeover

After filing for chapter 11 bankruptcy, Revlon companies should divest its underperforming brands and shift product offerings.

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RBI: Taking Flight with Tim Hortons
Aerospace, Products and Consumer Goods David Guo 5/8/22 Aerospace, Products and Consumer Goods David Guo 5/8/22

RBI: Taking Flight with Tim Hortons

Tim Hortons should begin diversifying its distribution channels through a partnership with Air Canada.

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TikTok: Turning the Table on Record Labels
Products and Consumer Goods Lillian Gan and Jessie Hung 5/8/22 Products and Consumer Goods Lillian Gan and Jessie Hung 5/8/22

TikTok: Turning the Table on Record Labels

By introducing its own alternative record label, TikTok can significantly improve its platform’s value to artists and capture share in the music industry.

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Michael Kors: Building a Future in Accessible Luxury
Products and Consumer Goods, Fashion Zoe Trottier and Titi Ilori 5/8/22 Products and Consumer Goods, Fashion Zoe Trottier and Titi Ilori 5/8/22

Michael Kors: Building a Future in Accessible Luxury

To restart growth within Michael Kors’ struggling brands, Capri should acquire luxury e-retailer Mytheresa.

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Penguin Random House: Penning the Future of Publishing
Products and Consumer Goods Maclaren Forrest and Logan Kieller 12/24/21 Products and Consumer Goods Maclaren Forrest and Logan Kieller 12/24/21

Penguin Random House: Penning the Future of Publishing

To protect against a decline in print publishing and capitalize on the surging demand for IP by streaming services, Penguin Random House should form a long-term partnership with Netflix.

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RBI: From Darkness Comes Light
Products and Consumer Goods Jack Kenny and Marc Macaulay 12/24/21 Products and Consumer Goods Jack Kenny and Marc Macaulay 12/24/21

RBI: From Darkness Comes Light

To alleviate its acute labour shortage and return to growth, Restaurant Brands International should introduce a new location concept—the shadow kitchen.

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Uber Eats: The New Agent of Change
Products and Consumer Goods Ivey Business Review 4/6/21 Products and Consumer Goods Ivey Business Review 4/6/21

Uber Eats: The New Agent of Change

To better compete in the grocery delivery industry and mitigate food waste issues, Uber Eats should partner with Flashfood while creating a food redistribution program through its Cornershop app.

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Molson Coors: Crafting Breweries of the Future
Products and Consumer Goods Harrison Pencer and Dylan Shiffman 3/28/20 Products and Consumer Goods Harrison Pencer and Dylan Shiffman 3/28/20

Molson Coors: Crafting Breweries of the Future

Facing a declining traditional beer market, Molson Coors should create an incubator for craft beers to diversify revenue streams

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