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Lindt: Cracking the Cocoa Ceiling
Lindt should reduce cocoa-cost dependence by launching textural filled bars and in-store chocolatier workshops, turning premium indulgence into a higher-margin experience without diluting its affordable-luxury heritage.
Value Village: Fixing the Price–Value Gap
Value Village should fix its price-value gap by adding selective liquidation sourcing and online resale, turning higher-quality overstock into clearer bargains without losing the in-store treasure hunt.
Pop Mart: Trapped by Its Own Characters
Pop Mart should reduce hit-character dependence by launching an annual Fan Creator Drop, turning community voting and regional design submissions into a repeatable IP pipeline without losing blind-box scarcity.
I Love You, You Love Me—Will North America Love Mixue Ice Cream & Tea?
Mixue should enter North America through grocery-anchored partnerships with T&T, using store-within-a-store locations to localize demand, preserve affordability, and scale brand awareness without overpaying for standalone expansion.
AI Customer Service Agents: A Criteria for Success
Companies should deploy AI customer service only where queries are simple and low-stakes, using bots to absorb repetitive volume while keeping humans on trust-sensitive issues that shape brand perception.
Keurig: Grounds for Change
Keurig should establish a farmer cooperative to drive sustainable coffee production, improve supply chain transparency, and rebuild consumer trust following greenwashing accusations.
Gucci: From the Runway to the Fairway
In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.
Hershey: Healthy Growth
To mitigate GLP-1 and commodity risks, Hershey should expand into calorie-lite and nutrient-dense snacks.
LVMH: Expanding Beyond the Closet
To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.
Estee Lauder: Contouring the Future
To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.
Peloton: Pedalling Forward
Peloton should phase out its unprofitable hardware and brink-and-mortar presence in favour of a digital-first model.
RBI: A Menu for Success
RBI should acquire a health-focused chain to diversify its portfolio and capitalize on emerging consumer trends.
Indigo: Turning a New Chapter
To overcome profitability challenges, Indigo should downsize its stores and start publishing content in-house.
Andrew Peller: From Vine to Wine
Andrew Peller should use precision farming to combat climate change and boost crop yields.
Tata Group: Indian Giant Can Buy its Cake and Eat it Too
Tata Group is perfectly positioned to acquire future innovation at a cheaper cost, in a timely economic market and a demographic ready for lift-off.
Unilever: Create or Be Cremated
Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.
Beyond Meat: A Big-Box Expansion
To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.
Revlon: In Need of a Strategic Makeover
After filing for chapter 11 bankruptcy, Revlon companies should divest its underperforming brands and shift product offerings.
TikTok: Turning the Table on Record Labels
By introducing its own alternative record label, TikTok can significantly improve its platform’s value to artists and capture share in the music industry.
Michael Kors: Building a Future in Accessible Luxury
To restart growth within Michael Kors’ struggling brands, Capri should acquire luxury e-retailer Mytheresa.