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SKIMS: The New Shape of Bridal Wear
SKIMS should enter bridal through retailer alteration partnerships, embedding custom shapewear panels directly into gowns to own the high-stakes fit moment without relying on standalone bridal products.
I Love You, You Love Me—Will North America Love Mixue Ice Cream & Tea?
Mixue should enter North America through grocery-anchored partnerships with T&T, using store-within-a-store locations to localize demand, preserve affordability, and scale brand awareness without overpaying for standalone expansion.
Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
Universal Music Group: Remixing the Future of Artist Autonomy
Universal Music Group should launch a direct-to-fan incubator for mid-emergent artists, leveraging its owned audiences, data infrastructure, and service platforms to restore artist autonomy while building a higher-margin growth engine beyond streaming dependence.
Six Flags: A Thrilling Expansion
Following the merger, Cedar Fair and Six Flags should open a Canada's Wonderland in Southwestern Ontario.