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Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.
Shopify: Seducing Service Entrepreneurs
Shopify has an opportunity to improve its customer mix and to develop a new revenue stream by targeting service businesses
Aimia: Loyal To A Fault
By doubling down on the B2B market and focusing on data analytics, Aimia’s Aeroplan program can weather the loss of a major partner, Air Canada
Cineplex: Serving Up Academy Awards
Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.
Should WeChat About Facebook's New Wallet?
Facebook is best positioned to develop the North American eWallet and can start with its Events platform
Groupon: Good Deal Hunting
Social media partnerships capture the “future-oriented” socialization others have failed to achieve
Costco: Breaking down the Bulk
Costco can gain a new target market by staying true to its business model
Beacon & Eggs
With loyalty programs already a staple in the grocery
industry, Metro can create further value by engaging with
customers through in-store technologies.
Winter is Coming…
Why Blizzard's Titan is poised to ice Zenimax's Elder Scrolls Online, and what Zenimax can do to stop it
The Runway to Virtual Retail
How a market leader can use a new selling medium to solve an age-old industry problem.
Mobilizing the Money Under India’s Mattress
Traditional banking functions using a mobile phone.
