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Victoria’s Secret: Beyond the Wings
Fashion, Retail Ivey Business Review 4/30/25 Fashion, Retail Ivey Business Review 4/30/25

Victoria’s Secret: Beyond the Wings

Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.

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Gucci: From the Runway to the Fairway
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Gucci: From the Runway to the Fairway

In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.

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LVMH: Expanding Beyond the Closet
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

LVMH: Expanding Beyond the Closet

To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.

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Textile Recycling: Sustainable Fashion With Canadian Paper and Pulp
Fashion Ivey Business Review 4/29/23 Fashion Ivey Business Review 4/29/23

Textile Recycling: Sustainable Fashion With Canadian Paper and Pulp

Canada’s declining paper and pulp industry can utilize pre-existing resources to solve the fashion industry’s waste problems.

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Victoria’s Secret: Unveiling More than a New Reputation
Retail, Fashion Ivey Business Review 12/31/22 Retail, Fashion Ivey Business Review 12/31/22

Victoria’s Secret: Unveiling More than a New Reputation

Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.

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H&M: Moving Away from Fast Fashion
Fashion, Retail Natasha Boyd and Daniella Strazzeri 5/8/22 Fashion, Retail Natasha Boyd and Daniella Strazzeri 5/8/22

H&M: Moving Away from Fast Fashion

H&M should pursue a partnership with For Days to become a true leader in sustainable fashion

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