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SKIMS: The New Shape of Bridal Wear
SKIMS should enter bridal through retailer alteration partnerships, embedding custom shapewear panels directly into gowns to own the high-stakes fit moment without relying on standalone bridal products.
Ralph Lauren: The Illusion of Timelessness
Ralph Lauren should rebuild its entry-level ladder through a verified student Fellowship, turning campus access and curated essentials into lifetime loyalty without reviving the discounting that diluted its prestige.
Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
Gucci: From the Runway to the Fairway
In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.
LVMH: Expanding Beyond the Closet
To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.
Textile Recycling: Sustainable Fashion With Canadian Paper and Pulp
Canada’s declining paper and pulp industry can utilize pre-existing resources to solve the fashion industry’s waste problems.
Victoria’s Secret: Unveiling More than a New Reputation
Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.
H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion