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Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
Nike: Just Do It (Again)
Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.
Sephora: Breaking Out with Gen Alpha
Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.
Trader Joe’s: A Fresh Take on Inventory Management
Trader Joe’s should launch Joe-to-Go in-store meal kits to improve inventory turnover, spotlight underperforming products, and capture growth in the booming meal kit industry while preserving its signature shopping experience.
Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.
Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
Jellycat: “Plushing” Into New Markets
To monetize its user base while retaining authenticity, Jellycat should expand into the luxury market through limited-edition collaborations and immersive retail experiences that elevate plush toys into collectible lifestyle products.
Beyond Meat: A Big-Box Expansion
To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.
Victoria’s Secret: Unveiling More than a New Reputation
Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.
H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion
Michael Kors & Versace: Stitched at the Seam
To preserve Versace’s prestige, Michael Kors must detach all brand associations and shift its position downmarket
DavidsTea: Growing Into Ready-to-Drink
With a harsh retail environment and declining same-store sales, DavidsTea needs to diversify and move into ready-to-drink products
Etsy: Defining The Future Of Wholesale
In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience
Shopify: Simplifying the Future of Retail
Shopify has the opportunity to revolutionize its own revenue streams, as well as the retail industry at large
Amazon & Tesla: Driving in the Amazon of Competition
With rapidly eroding margins due to rising shipping costs, Amazon’s innovative solution to cost-cutting lies with an investment in Tesla’s self-driving electric trucks
