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Nike: Just Do It (Again)
Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.
Sephora: Breaking Out with Gen Alpha
Sephora should proactively engage Gen Alpha by creating dedicated digital and in-store experiences tailored to young shoppers and their parents, balancing safety, education, and inclusivity to secure long-term loyalty without alienating its core customer base.
Trader Joe’s: A Fresh Take on Inventory Management
Trader Joe’s should launch Joe-to-Go in-store meal kits to improve inventory turnover, spotlight underperforming products, and capture growth in the booming meal kit industry while preserving its signature shopping experience.
Starbucks: From Stars to Bucks
Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.
Victoria’s Secret: Beyond the Wings
Victoria’s Secret should reinvent its iconic Angels brand through inclusive, limited-edition collections and authentic storytelling campaigns, restoring consumer trust and reclaiming relevance among younger, values-driven audiences.
Jellycat: “Plushing” Into New Markets
To monetize its user base while retaining authenticity, Jellycat should expand into the luxury market through limited-edition collaborations and immersive retail experiences that elevate plush toys into collectible lifestyle products.
Beyond Meat: A Big-Box Expansion
To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.
Victoria’s Secret: Unveiling More than a New Reputation
Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.
H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion
Michael Kors & Versace: Stitched at the Seam
To preserve Versace’s prestige, Michael Kors must detach all brand associations and shift its position downmarket
DavidsTea: Growing Into Ready-to-Drink
With a harsh retail environment and declining same-store sales, DavidsTea needs to diversify and move into ready-to-drink products
Etsy: Defining The Future Of Wholesale
In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience
Shopify: Simplifying the Future of Retail
Shopify has the opportunity to revolutionize its own revenue streams, as well as the retail industry at large
Amazon & Tesla: Driving in the Amazon of Competition
With rapidly eroding margins due to rising shipping costs, Amazon’s innovative solution to cost-cutting lies with an investment in Tesla’s self-driving electric trucks
