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Lego: Restructuring, Brick By Brick
Restructuring Lego’s supply chain ensures successful growth in newer markets
Nintendo: Time To “Switch” It Up
By ending their console-exclusive model, Nintendo can leverage their valuable franchises and reach a larger market
MLB: An Over the Top Home Run
The MLB must cut out middleman broadcasters like ESPN and distribute content directly to viewers
Canadian Dairy Farmers: Not Crying Over Spilt Milk
Erosion of the Canadian dairy supply management system encourages the exploration of beef production as an ancillary revenue stream
Gilead: Cultivating the Pipeline
In order to restore investor confidence and hedge legacy market downturns, Gilead needs to diversify into other channels of sustainable revenue generation to minimize volatility
Philip Morris International: Sparking A Smokeless Future
Philip Morris can change smoking culture by creating shared smokeless experiences
Second Cup: Going Back For A Second Cup
MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity
Medium: The Medium Is The Message
Digital media partnerships shift incentives and capture user engagement others have failed to achieve
Twitter: E-Commerce Takes Flight
Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry
Waze: Co-Creating Transportation Efficiency
Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility
Amazon & Tesla: Driving in the Amazon of Competition
With rapidly eroding margins due to rising shipping costs, Amazon’s innovative solution to cost-cutting lies with an investment in Tesla’s self-driving electric trucks
Amazon Alexa: Getting Smart About Smart Homes
Using Alexa to foster an ecosystem where data is aggregated and interpreted into predictive insights that can help Amazon streamline the recurring purchase of household goods
Interview: Matthew Corrin
IBR sits down with Matthew Corrin, the founder and CEO of Freshii