Ivey Business Review 12/17/20 Ivey Business Review 12/17/20

Facebook: Oculus for Education

To reach the critical mass needed to effectively roll out a VR social media platform, Oculus should target the post-secondary market.

12/19/19 12/19/19

Buzzfeed: Paving a Future in Food Innovation

In the face of stagnating growth, BuzzFeed should capitalize on opportunities in food product development

12/19/19 12/19/19

Airbnb: Unlock Your Own Backyard

Airbnb should build loyalty by reframing the at-home tourism mentality

Jesse Zender 12/19/19 Jesse Zender 12/19/19

LinkedIn: Not Just Professional Growth

Offering free Premium memberships to students will allow LinkedIn to build a pipeline of active users and generate revenue from university partnerships

4/3/19 4/3/19

Alphabet: Why Cloud Gaming Makes (Ad)Sense

By making investments in cloud gaming, Alphabet can improve its advertising segment through deeper insights into users’ behavioural and social data

4/3/19 4/3/19

GameStop: Competing in a Crowded Arena

Facing e-commerce pressures and changing consumer tastes, GameStop should capitalize upon experiential gaming and eSports

4/3/19 4/3/19

Intel: Innovating at the Edge

With the rapid adoption of IoT technology, Intel can derive value by focusing on novel applications of microprocessors

4/3/19 4/3/19

Southern Company: In the Blink of an Eye

Electric vehicle charging infrastructure can form an ancillary revenue stream for this vertically-integrated utility company

Ivey Business Review 12/15/18 Ivey Business Review 12/15/18

Interview: Kevin Chan

IBR sits down with Kevin Chan, the Global Director and Head of Public Policy of Facebook Canada

12/15/18 12/15/18

OpenTable: A Buzzworthy Partnership

Faced with rising competition, OpenTable should partner with Bumble to keep its seat at the head of the table

12/15/18 12/15/18

Hootsuite: Swooping Into Education

To reduce dependency on social media giants, Hootsuite should build a nest in the education industry

12/15/18 12/15/18

Calm: The Calm Before the Storm

With fierce competition in the meditation app industry, Calm needs to reach beyond its millennial demographic to weather the oncoming storm

12/15/18 12/15/18

GoPro: Capturing a New Audience

In light of declining sales, GoPro should expand into the B2B market, offering retailers an integrated hardware and analytics solution

12/14/18 12/14/18

Patreon: Connecting Companies and Creators

As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization

4/9/18 4/9/18

Blue Apron: Cooking at Home Away from Home

To maintain industry leadership, Blue Apron needs to secure partnerships and diversify into new revenue streams

Serene Chen 4/9/18 Serene Chen 4/9/18

Medium: A Happy Medium Between Passion and Profits

Medium needs to move into the e-learning space as a passion platform to find a path toward sustainable growth

Raunak Gera 4/9/18 Raunak Gera 4/9/18

Uber: From Principled Confrontation to Value Creation

Facing regulatory pressure and competition, Uber needs to establish public-private partnerships with municipalities

4/9/18 4/9/18

Disney: Continuing to Bring Characters to Life

Transitioning into STEM educational toys will allow Disney to maintain an on-screen and in-person connection with “Generation Z”

Yaasir Dayani 4/9/18 Yaasir Dayani 4/9/18

Cortana: Struggling to be Heard

Facing rising competition, Microsoft should capitalize on its strengths in the enterprise space and position Cortana as a business productivity tool

4/9/18 4/9/18

Etsy: Defining The Future Of Wholesale

In the face of slowing growth, Etsy should look to digitize the B2B purchasing experience

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