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Philip Morris International: Sparking A Smokeless Future
Philip Morris can change smoking culture by creating shared smokeless experiences
Second Cup: Going Back For A Second Cup
MTY Group should acquire the financially strapped Second Cup and re-establish the iconic coffee company’s brand identity
Medium: The Medium Is The Message
Digital media partnerships shift incentives and capture user engagement others have failed to achieve
Twitter: E-Commerce Takes Flight
Partnering with Amazon in e-commerce will drive growth and help Twitter end its reliance on the competitive advertising industry
Waze: Co-Creating Transportation Efficiency
Faced with debilitating congestion, Toronto should leverage data analytics and a geo-marketing powered incentive program to improve public mobility
Amazon & Tesla: Driving in the Amazon of Competition
With rapidly eroding margins due to rising shipping costs, Amazon’s innovative solution to cost-cutting lies with an investment in Tesla’s self-driving electric trucks
Amazon Alexa: Getting Smart About Smart Homes
Using Alexa to foster an ecosystem where data is aggregated and interpreted into predictive insights that can help Amazon streamline the recurring purchase of household goods
Interview: Matthew Corrin
IBR sits down with Matthew Corrin, the founder and CEO of Freshii
Interview: Mike Katchen
IBR sits down with Mike Katchen, the founder and CEO of WealthSimple
Interview: Michael Hyatt
IBR sits down with Michael Hyatt, the founder and chairman of BlueCat
Uber: The Self-Driven Road To Success
Encouraging risks at IBM helps fuel the possibilities for Watson
Spotify: Stepping to the Right Beat
Incorporating blockchain for Spotify’s payments positions it as an industry leader fighting for artists’ livelihoods
Canadian Pacific Railway: Avoiding A Trainwreck
Horizontal integration can bring new life to Canadian Pacific
Silver Wheaton: Upcoming Golden Ages
A new fund to provide financial flexibility to increase stream acquisitions in times of high leverage
Cineplex: Serving Up Academy Awards
Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.
Should WeChat About Facebook's New Wallet?
Facebook is best positioned to develop the North American eWallet and can start with its Events platform
Groupon: Good Deal Hunting
Social media partnerships capture the “future-oriented” socialization others have failed to achieve
Walmart: Nfc-aving Prices
Walmart can aid CPG brand loyalty by implementing smart packaging for ease of repurchase.
Costco: Breaking down the Bulk
Costco can gain a new target market by staying true to its business model