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Victoria’s Secret: Unveiling More than a New Reputation
Victoria's Secret should build its loyalty program and develop in-house beauty product lines to overcome challenges.

Tripadvisor: Destination All-in-One
TripAdvisor should combine legacy acquisitions to create an all-inclusive travel booking platform.

Tesla: Mining for the Future of Electric Vehicles
Tesla should acquire a copper mining project to achieve copper supply security.

Starkey: A Generational Opportunity in the OTC Market
U.S. hearing aid manufacturer Starkey should shift their focus to the consumer market through partnerships and big-box distribution.

Revlon: In Need of a Strategic Makeover
After filing for chapter 11 bankruptcy, Revlon companies should divest its underperforming brands and shift product offerings.

Notion: The Zero-in-One Business Model
Notion should begin monetizing it’s student users by targeting schools.

Netflix: A Way Back to the Throne
Netflix should pursue a new pay-per-streamcontent licensing strategy to acquire quality content from major studios that drives customer engagement, retention, and acquisition.

Altria: Up in Smoke
Altria should divest Juul and move to acquire and manage a new e-cigarette company under an education based campaign strategy.

Interview: Nadine de Gannes
IBR sits down with Nadine de Gannes, the HBA Program Faculty Director and Assistant Professor for Managerial Accounting and Control & Sustainability of Ivey Business School

Duolingo: Binge-Learning Your Next Language
Duolingo should launch a Netflix Hub within its platform to bolster its lackluster monetization.

Formula 1: (Re)entering the East
Zhou’s entrance presents F1 with the opportunity to gain a foothold in the Chinese market

Caterpillar: Fuelling the Future of Space Exploration
Caterpillar should adapt to the boom of space exploration by creating a supply chain for fuel.

Merck: The Future of Care Is Personal
To improve patient wellbeing and capture a major growth opportunity, Merck should tackle the issue of medication non-compliance through a smartwatch partnership with Garmin

Ontario Cannabis Store: Bringing Competition to Cannabis
Ontario should transition to an oversight role in the cannabis industry to tackle the unregulated market

Vimeo: Going Beyond the Screen
Vimeo should expand into B2B XR through an acquisition of STRIVR.

Netflix: Streaming a New Type of Series
Netflix should acquire DAZN to enter sports streaming, reducing its reliance on expensive licensed content.

Lion Electric: Building Scale with Blue Bird
Lion Electric and Blue Bird should merge to realize both immediate scale and long-term innovation

H&M: Moving Away from Fast Fashion
H&M should pursue a partnership with For Days to become a true leader in sustainable fashion

TikTok: Turning the Table on Record Labels
By introducing its own alternative record label, TikTok can significantly improve its platform’s value to artists and capture share in the music industry.

Michael Kors: Building a Future in Accessible Luxury
To restart growth within Michael Kors’ struggling brands, Capri should acquire luxury e-retailer Mytheresa.