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Nike: Just Do It (Again)
Retail, Technology Ivey Business Review Retail, Technology Ivey Business Review

Nike: Just Do It (Again)

Nike should reignite growth by deepening its Apple partnership and launching a next-generation running shoe sensor, leveraging wearable tech to deliver elite-level performance insights without straying from its athletic innovation roots.

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Starbucks: From Stars to Bucks
Food, Retail Ivey Business Review Food, Retail Ivey Business Review

Starbucks: From Stars to Bucks

Starbucks should revitalize customer loyalty and spending by launching a Stock Purchase Reward Program (SPRP) in partnership with Wealthsimple, allowing customers to convert rewards stars into company shares, promoting financial responsibility and brand engagement.

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Bumble: Buzzing Into the Future
Software Ivey Business Review Software Ivey Business Review

Bumble: Buzzing Into the Future

To regain user trust and drive growth, Bumble should reposition itself around interest-based matching and in-person meetups through a Hive model, third-party integrations, and premium date-invite features.

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