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American Ballet Theatre: Rebuilding Relevance Through Structure
American Ballet Theatre should rebuild ballet’s relevance by creating sustained educational pathways and selective prestige partnerships, lowering cultural barriers for younger audiences while restoring ballet’s aspirational identity beyond its aging, donor-dependent audience base.
Lindt: Cracking the Cocoa Ceiling
Lindt should reduce cocoa-cost dependence by launching textural filled bars and in-store chocolatier workshops, turning premium indulgence into a higher-margin experience without diluting its affordable-luxury heritage.
SKIMS: The New Shape of Bridal Wear
SKIMS should enter bridal through retailer alteration partnerships, embedding custom shapewear panels directly into gowns to own the high-stakes fit moment without relying on standalone bridal products.
Value Village: Fixing the Price–Value Gap
Value Village should fix its price-value gap by adding selective liquidation sourcing and online resale, turning higher-quality overstock into clearer bargains without losing the in-store treasure hunt.
Pop Mart: Trapped by Its Own Characters
Pop Mart should reduce hit-character dependence by launching an annual Fan Creator Drop, turning community voting and regional design submissions into a repeatable IP pipeline without losing blind-box scarcity.
Mowi: Escaping The Ocean Trap
Mowi should escape ocean-farming risk by licensing its proprietary salmon genetics and feed to land-based operators, turning its biological moat into recurring IP revenue without carrying the CapEx and mortality burden.
Ralph Lauren: The Illusion of Timelessness
Ralph Lauren should rebuild its entry-level ladder through a verified student Fellowship, turning campus access and curated essentials into lifetime loyalty without reviving the discounting that diluted its prestige.
Kate Spade: Once Queen of Our Hearts, Has Lost Its Way
Kate Spade should regain relevance by sharpening its whimsical point of view and expanding into South Korea through localized capsule collaborations and pop-up distribution, rebuilding differentiation from Coach while tapping faster-growing Asia-Pacific demand.
GoPro: Capturing a New Audience
In light of declining sales, GoPro should expand into the B2B market, offering retailers an integrated hardware and analytics solution
Patreon: Connecting Companies and Creators
As tech giants encroach on Patreon’s territory, the platform should position itself as a one-stop-shop for creator monetization
Blue Apron: Cooking at Home Away from Home
To maintain industry leadership, Blue Apron needs to secure partnerships and diversify into new revenue streams
Shopify: Simplifying the Future of Retail
Shopify has the opportunity to revolutionize its own revenue streams, as well as the retail industry at large
Teva: Don't Be so Generic
In the face of squeezed margins in the generics industry, Teva must diversify revenues into the nascent biosimilar space to remain profitable.
Aimia: Loyal To A Fault
By doubling down on the B2B market and focusing on data analytics, Aimia’s Aeroplan program can weather the loss of a major partner, Air Canada
Canadian Dairy Farmers: Not Crying Over Spilt Milk
Erosion of the Canadian dairy supply management system encourages the exploration of beef production as an ancillary revenue stream
Uber: The Self-Driven Road To Success
Encouraging risks at IBM helps fuel the possibilities for Watson
Cineplex: Serving Up Academy Awards
Understanding trends in socialization can help Cineplex smooth their blockbuster bets each year.
Groupon: Good Deal Hunting
Social media partnerships capture the “future-oriented” socialization others have failed to achieve
Walmart: Nfc-aving Prices
Walmart can aid CPG brand loyalty by implementing smart packaging for ease of repurchase.
