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SKIMS: The New Shape of Bridal Wear
SKIMS should enter bridal through retailer alteration partnerships, embedding custom shapewear panels directly into gowns to own the high-stakes fit moment without relying on standalone bridal products.
Value Village: Fixing the Price–Value Gap
Value Village should fix its price-value gap by adding selective liquidation sourcing and online resale, turning higher-quality overstock into clearer bargains without losing the in-store treasure hunt.
Pop Mart: Trapped by Its Own Characters
Pop Mart should reduce hit-character dependence by launching an annual Fan Creator Drop, turning community voting and regional design submissions into a repeatable IP pipeline without losing blind-box scarcity.
Ralph Lauren: The Illusion of Timelessness
Ralph Lauren should rebuild its entry-level ladder through a verified student Fellowship, turning campus access and curated essentials into lifetime loyalty without reviving the discounting that diluted its prestige.
I Love You, You Love Me—Will North America Love Mixue Ice Cream & Tea?
Mixue should enter North America through grocery-anchored partnerships with T&T, using store-within-a-store locations to localize demand, preserve affordability, and scale brand awareness without overpaying for standalone expansion.
AI Customer Service Agents: A Criteria for Success
Companies should deploy AI customer service only where queries are simple and low-stakes, using bots to absorb repetitive volume while keeping humans on trust-sensitive issues that shape brand perception.
Diageo: A Market Drying Up?
Faced with declining youth alcohol consumption and rising health scrutiny, Diageo should future-proof its business by expanding aggressively into premium non-alcoholic beverages inspired by wellness trends and disruptor brands like Liquid Death.
Gucci: From the Runway to the Fairway
In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.
Hershey: Healthy Growth
To mitigate GLP-1 and commodity risks, Hershey should expand into calorie-lite and nutrient-dense snacks.
LVMH: Expanding Beyond the Closet
To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.
Estee Lauder: Contouring the Future
To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.
Indigo: Turning a New Chapter
To overcome profitability challenges, Indigo should downsize its stores and start publishing content in-house.
Andrew Peller: From Vine to Wine
Andrew Peller should use precision farming to combat climate change and boost crop yields.
Unilever: Create or Be Cremated
Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.
Beyond Meat: A Big-Box Expansion
To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.
Penguin Random House: Penning the Future of Publishing
To protect against a decline in print publishing and capitalize on the surging demand for IP by streaming services, Penguin Random House should form a long-term partnership with Netflix.
DavidsTea: Growing Into Ready-to-Drink
With a harsh retail environment and declining same-store sales, DavidsTea needs to diversify and move into ready-to-drink products