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Diageo: A Market Drying Up?
Product Strategy, Alcohol Ivey Business Review 4/30/25 Product Strategy, Alcohol Ivey Business Review 4/30/25

Diageo: A Market Drying Up?

Faced with declining youth alcohol consumption and rising health scrutiny, Diageo should future-proof its business by expanding aggressively into premium non-alcoholic beverages inspired by wellness trends and disruptor brands like Liquid Death.

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Gucci: From the Runway to the Fairway
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Gucci: From the Runway to the Fairway

In the face of top-line headwinds, Gucci should expand into the luxury sporting market to achieve sustainable growth.

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Hershey: Healthy Growth
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Hershey: Healthy Growth

To mitigate GLP-1 and commodity risks, Hershey should expand into calorie-lite and nutrient-dense snacks.

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LVMH: Expanding Beyond the Closet
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

LVMH: Expanding Beyond the Closet

To solidify its position as the market leader for luxury goods, LVMH should acquire RH to expand its product offering.

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Estee Lauder: Contouring the Future
Products and Consumer Goods Ivey Business Review 4/30/24 Products and Consumer Goods Ivey Business Review 4/30/24

Estee Lauder: Contouring the Future

To adapt to evolving market trends, Estee Lauder should pivot from its M&A growth strategy to bundling best-selling products.

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Indigo: Turning a New Chapter
Products and Consumer Goods Ivey Business Review 12/30/23 Products and Consumer Goods Ivey Business Review 12/30/23

Indigo: Turning a New Chapter

To overcome profitability challenges, Indigo should downsize its stores and start publishing content in-house.

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Andrew Peller: From Vine to Wine
Products and Consumer Goods, Agriculture Ivey Business Review 4/29/23 Products and Consumer Goods, Agriculture Ivey Business Review 4/29/23

Andrew Peller: From Vine to Wine

Andrew Peller should use precision farming to combat climate change and boost crop yields.

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Unilever: Create or Be Cremated
Products and Consumer Goods, Media and Entertainment Ivey Business Review 4/29/23 Products and Consumer Goods, Media and Entertainment Ivey Business Review 4/29/23

Unilever: Create or Be Cremated

Unilever should invest in content creation by acquiring Buzzfeed to drive next wave of digital marketing.

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Beyond Meat: A Big-Box Expansion
Products and Consumer Goods, Retail Ivey Business Review 4/29/23 Products and Consumer Goods, Retail Ivey Business Review 4/29/23

Beyond Meat: A Big-Box Expansion

To achieve positive cashflow and maintain market share, Beyond Meat should partner with Costco to private label its plant-based meat products.

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Penguin Random House: Penning the Future of Publishing
Products and Consumer Goods Maclaren Forrest and Logan Kieller 12/24/21 Products and Consumer Goods Maclaren Forrest and Logan Kieller 12/24/21

Penguin Random House: Penning the Future of Publishing

To protect against a decline in print publishing and capitalize on the surging demand for IP by streaming services, Penguin Random House should form a long-term partnership with Netflix.

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DavidsTea: Growing Into Ready-to-Drink
Retail, Products and Consumer Goods 4/9/18 Retail, Products and Consumer Goods 4/9/18

DavidsTea: Growing Into Ready-to-Drink

With a harsh retail environment and declining same-store sales, DavidsTea needs to diversify and move into ready-to-drink products

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