Bumble: Buzzing Into the Future
Software Ivey Business Review Software Ivey Business Review

Bumble: Buzzing Into the Future

To regain user trust and drive growth, Bumble should reposition itself around interest-based matching and in-person meetups through a Hive model, third-party integrations, and premium date-invite features.

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Jellycat: “Plushing” Into New Markets
Toys, Retail Ivey Business Review Toys, Retail Ivey Business Review

Jellycat: “Plushing” Into New Markets

To monetize its user base while retaining authenticity, Jellycat should expand into the luxury market through limited-edition collaborations and immersive retail experiences that elevate plush toys into collectible lifestyle products.

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